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B- Investment Grade

ETHEREUM NAME SERVICE DIGITAL ASSET REPORT

Introduction

Domain names provided by The Ethereum Name Service (ENS) improve the user experience of blockchains in a similar way to how domain names provided by the Domain Name Service (DNS) improved the user experience of the Internet.

The project started more than three years ago and has recently gained significant attention after airdropping its native ENS token and moving to a decentralized governance model.

Importantly, ENS is not designed to replace DNS and works across various blockchains. Both of these features make it stronger than similar solutions.

Overall, as the number of people who use blockchain technology grows, it is expected that ENS will become more and more important as a key connection between the existing internet and various crypto projects. Thus, it received a grade of B-.

Key Takeaways:

  • The project’s total addressable market is large and it’s well-positioned to be a leader.
  • Unlike its competitors, ENS doesn’t try to replace the existing technology of the Internet which, in turn, makes adoption much easier.
  • ENS can be used outside of Ethereum and an increasing number of dApps are integrating the service.
  • Venture capital didn’t get early access to the ENS token allocation, which may potentially help the price of the token.
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